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Gülay Karadere (Dipl.-Psych.)
+49 (0)651 201-4934
Instrument for Measuring Epistemic Beliefs in Marketing
The IMEB-M measures the individual ideas about knowledge and knowledge acquisition in marketing. It builds on the model of epistemic convictions of Hofer and Pintrich (1997) and Berding (2015, 2016, 2017). The questionnaire comprises 34 empirically tested items that capture the ideas about (1) structure, (2) source, (3) applicability, (4) stability and (5) justification of knowledge in marketing. Reliability: Reliability generally fluctuates between .70 and .81 depending on the study and scale. Validity: The factor structure was confirmed in several studies by confirmatory factor analyses. The Fornell-Larcker criterion and forest tests prove the discriminatory validity of the scales. There is evidence of connections to grades and motivation to learn.
Berding, F. (2018). IMEB-M. Instrument for Measuring Epistemic Beliefs in Marketing [Verfahrensdokumentation und Fragebogen]. In Leibniz-Institut für Psychologie (ZPID) (Hrsg.), Open Test Archive. Trier: ZPID.
Short Name IMEB-M
English Name Instrument for Measuring Epistemic Beliefs in Marketing
Authors Berding, F.
Published in Test archive 2018
Copyright/Licence Copyright Author; CC-BY-SA 4.0
Key words Epistemology, Attitudes, Graduate Students, Knowledge (General), Learning, Comprehension
Construct Epistemology (Hofer & Pintrich, 1997)
Application age 15 years and older
Item number 34 items
Subscales (1) Structure, (2) Source, (3) Applicability, (4) Stability, (5) Justification of knowledge in marketing
Application time approx. 10 min.
Interpretation time approx. 15 min.
Reliability r = .70-.81.
Validity Findings on factorial and discriminant validity; Correlations with grades and learning motivation
Norms None; Reference data: mean and standard deviations
There is no abstract in English available. Information about the measure can be found under Overview.
There is no complete review in English available. Further information about the measure can also be found under Overview.
First published in
Berding, F. (2017). Development and validation of the IMEB-M, a German questionnaire for assessing topic-specific epistemic beliefs. Journal for Vocational Education and Training, 69 (4), 517-539.
Feedback on the use of a procedure from the Open Test Archive of the Leibniz Institute for Psychology (ZPID) to the test author(s)
Dr. rer. pol. Florian Berding, Department für Wirtschafts- Und Rechtswissenschaften, Fakultät II - Informatik, Wirtschafts- und Rechtswissenschaften Carl von Ossietzky Universität Oldenburg, Ammerländer Heerstraße 114-118, D-26111 Oldenburg